Our Story
About Us
Rooted in Echo Bay, Ontario – Built by Hand, Inspired by Nature
We are a family-owned business proudly located in Echo Bay, Ontario, Canada. For over 20 years, we’ve been handcrafting customizable rustic log furniture that brings warmth, elegance, and timeless beauty into homes across the country.
Each piece we create reflects the natural character of wood and blends seamlessly into your space. Whether you’re looking for a one-of-a-kind custom build or a stunning showpiece, our furniture captures the heart of your home and tells a story of craftsmanship, passion, and tradition.
Our Mission
To create exceptional rustic log furniture and eco-friendly products that bring beauty, comfort, and sustainability into everyday life — while protecting the environment, reducing waste, and helping Canada’s bee population thrive.
Our Vision
To inspire homes and communities across Canada & the U.S to embrace sustainable living, value traditional craftsmanship, and make choices that protect our forests and pollinators — one handcrafted creation at a time.
Turning Waste Into Warmth
We’re proud to say that nothing goes to waste in our shop. We’ve built a business that not only recycles our own by-products from furniture builds, but also repurposes biomass materials from the logging industry — giving a second life to what would otherwise be discarded.
This commitment to sustainability is at the heart of Wilson Fire Starters — our eco-friendly way to bring warmth to your home while protecting the planet.
Why Wilson? The Feel Good, Smell Good, Save the Earth - Good Fire Starter
From the tail ends of our log furniture builds, we craft Wilson Fire Starters using pure Canadian beeswax. We’ve teamed up with Canadian beekeepers to support local hives and encourage the growth of healthy bee populations.
Every 65-pack Wilson Fire Starter purchase includes wildflower seeds, as a thank-you gift — helping you create a small patch of bee-friendly habitat in your own backyard.
When you choose Wilson, you’re:
· Supporting Canadian beekeepers
· Reducing waste from two industries
· Lighting a guaranteed, hassle-free fire every time
· Playing a part in saving an umbrella species critical to our planet’s health
Why Bees Matter 🐝
Bees are nature’s powerhouses. Here’s why they’re so important:
1. Pollination Power – They pollinate about one-third of the food we eat.
2. Biodiversity Boost – They help wild plants grow, supporting diverse ecosystems.
3. Environmental Health – Strong bee populations mean healthy land and air.
Why We Choose Pure Canadian Beeswax 🕯️
Beeswax is our wax of choice for Wilson because it’s simply better — for you and the planet:
1. Natural & Non-Toxic – No harmful fumes like paraffin.
2. Longer Burn Time – 20 minute burn time that's stronger, more consistent flame.
3. Eco-Friendly Production – A natural by-product of beekeeping with no heavy processing.
Stewards of the Forest 🌲
We see ourselves as caretakers of the land. By using logging industry waste and our own by-product materials, we help reduce landfill impact while creating products that make life easier and more enjoyable.
We place smiles on faces with a hassle free & easy-to-use fire starter that works every single time.
A Family Purpose ❤️
We are more than just a business — we are a family working together toward a purpose far greater than ourselves. We believe that when families unite their talents, passions, and values, the world becomes a better place for everyone to grow and thrive.
Our eco-friendly fire starters is rooted in faith, sustainability, and community. Together, we can build a solid & beautiful — planet.
